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❝ There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. ❞

-Sam Walton, Founder of Walmart-

❝ If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. ❞

-Jeff Bezos, Founder of Amazon-

❝ Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves ❞

-Steve Jobs, Co-founder of Apple Inc.-